Tomcat needed a social campaign that got people excited about exterminating mice.
So we made a slasher film starring a group of teen mice where the killer was you. We called it Facebook Not Live.
Creatives: Jesse Brown, Nick Labbe
Art/Design: Christine Allen
Producer: Zack Grant
CD: Nick Kaplan
ECD: Ian Reichenthal
CCO: Gerry Graf
And many more @Barton F Graf
This project was featured on Creativity, Adweek, and Campaign.